ASCOM IS AN INTERNATIONAL PROVIDER OF WIRELESS COMMUNICATION SYSTEMS.

This project involved Ascom’s foray into the Independent Living segment, with a range of products designed to enable people with physical or mental impairments to live comfortably in their own homes.

CHALLENGES

Writing for this client required extensive industry-specific research, as well as the approval of dozens of executives across an international corporate structure.

Turning out inspiring copy under these circumstances means striking a good balance between the tech-speak required by sales departments, and a human-interest message of empathy and dignity.