COMMUNICATION IS AN ART. It's curious how frequently this is forgotten by brands and advertisers, given how rarely it's forgotten by consumers.

It isn't that buzzwords like "customer-centricity," "engagement marketing," or "growth hacking" don't mean anything — they mean your instruments are state-of-the-art and you've mastered their use.

But you've still got to inspire people. Or intrigue them or delight them, or seduce or amuse or charm them. And that's an art.

If it's your ambition to do something genuinely cool with a brand, and you're looking for a dependable supply of creative assets, here's a summary of what's on offer.